Pro Media Conference at GV Expo, November 28-29th, Washington, DC - Creative Planet Network

Pro Media Conference at GV Expo, November 28-29th, Washington, DC

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The Pro Media Conference 2-day pass is available for $350, the 1-day pass for $175 and a student pass for $100. Register here with code GVE11 to receive a discounted rate.

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The Pro Media Conference takes place within Government Video Expo and is designed to educate, motivate and engage professionals working in media and entertainment, video and audio production, Internet and mobile video, AV, government, corporate video environments, and IT. Through a series of papers, panels, case studies, and networking opportunities, PMC gives media professionals access to the information and technology that will allow them to create, manage, monetize, and deliver compelling content…for all video applications, across all platforms and for all customers.

Check out the five different tracks available below.

Developing Your Business With Web and Mobile Video
Wednesday November 28
Room 209B

10:00 a.m. Publishing for Mobile Audiences
Join Richard Harrington of IAEPUB as he guides you through the rapidly evolving market of mobile publishing. He'll share with you the trends and tools that are shaping the mobile market space.  If you are interested in app development, electronic publishing, podcasting, or web 3.0, don't miss this informative and inspirational keynote address.
Speaker: Richard M. Harrington, Founder, RHED Pixel

11:00 a.m. Build Your Video Business: Winning Clients Online
Independent video producers have access to more work opportunity than ever, but have to find ways to stand out from the crowd. Kate Sullivan, Poptent's Director of Marketing, shares tips for success from the most successful creative commercial videographers in their 55,000 member community, including: Getting the clients you want, from local businesses to Fortune 500 companies; differentiating yourself from your competition; showcasing your work; and implementing DIY tools for promoting your video business.
Speaker: Kate Sullivan, Director of Marketing, Poptent

12:00 p.m. iPhone and iPad Apps for Video Production
This session focus on 20 Apple apps that can be used in video production. Attendees will learn about pre-production apps for storyboarding, scriptwriting, location scouting, and look books, as well as production apps for clapper boards, adjusting focus, and crew management. This session will also highlight postproduction apps for editing, color correction, titles, special effects, and music scoring. Learn how to use these apps to enhance the creative process of your video production, from beginning to end.
Speaker: Dave Watnee, Co-founder and President, Multimedia Avenue

1:00 p.m. Digital Multicultural Marketing
When producers want to reach young African-Americans and Hispanics, online video is the medium of choice. Art Jones and Pam Bailey are the producers of Thirteen Percent, a documentary probing the sociocultural dynamics driving the HIV/AIDS epidemic among American blacks, and they will share the insights they gained, and how they've found that the documentary format can be a powerful catalyst for change.
Speaker: Art Jones, Director, Dream Factory


Live Production and Video Streaming
Wednesday November 28
Room 209B

2:00 p.m. Video Streaming Technology for Mobile Applications
One of the biggest challenges today is providing multimedia information to mobile users. Many organizations need to deliver mission-critical information to employees in the form of video, audio, and media; it must be delivered live, in real time and recorded for on-demand viewing. This session will explore the latest video streaming and compression standards and delivery methods, with a focus on delivering live video and media to mobile devices. Key topics cover will include video encoders, video content delivery networks, video transcoding, delivering live video inside and outside the firewall simultaneously, and how to get high quality live video to iPads, iPhones, Androids, PCs, and Macs.
Speaker: Rich Mavrogeanes, President, Discover Video

3:00 p.m. How to Stream Full-Motion Video to Mobile Devices Using Commercial Off-the-Shelf (COTS) Technologies
Video over IP to mobile devices is enabling government and military organizations to deliver mission-critical, low-latency HD streaming anywhere, anytime. Full-motion video (FMV) deployments range from command and control support, logistics missions, and intelligence surveillance and reconnaissance (ISR) capabilities for both intelligence analysts around the world and active personnel on the ground. To date, many of the portable systems capable of viewing these feeds have been custom-built and tied to specific data links. But today, Federal departments such as the DoD are increasingly turning to commercial off-the-shelf (COTS) technologies to lower the risks associated with system integration and to accelerate the delivery of mobile-based solutions.  
Speaker: Andy Vaughan, VP of US Federal Sales, Haivision

4:00 p.m. Cellular ENG Solutions: How This New Technology is Changing Live Production
Cellular ENG solutions have become a key tool in newsrooms around the world, covering major news events including the US Presidential Election, 2011 British Royal Wedding and Hurricane Irene. Sports productions are also relying on this highly portable technology, including high-level events such as the Super Bowl and the London 2012 Olympics. This is due to better video quality, improved bonding techniques, increased resiliency, stronger cellular coverage, and the flexibility and portability it offers for ENG. New mobile solutions are now becoming available to news crews, allowing smartphones, laptops and handheld devices to complement professional-grade backpacks for live newsgathering. These solutions, which serve different applications and workflows, such as live transmission, editing, file transfer, and store and forward, reflect the changing way video is being acquired in the field--from reporters and producers on news teams to camera operators on location.
Speaker: Mike Savello, Vice President of Sales, LiveU

5:00 p.m. Extending and Distributing Digital Video
This session will provide an overview of the ins and outs of all the existing digital video formats--from DVI, HDMI to SD and HD-SDI. Attendees will learn what to look out for when you extend these formats and what to look out for when you convert them. Distance limitation, delays and other obstacles to identify for during design and installation will also be discussed.
Speaker: Thomas Tang, President, Apantac LLC


Practical Video Production
Wednesday November 28
209C

9:00 a.m. Produce Beautiful Work (for Fun and Profit)
Today's communicators face a lot of pressure to serve the overall objectives of their companies while also needing to continuously learn about new technologies and developments, the best of which must be leveraged effectively in their programs. "Produce Beautiful Work" is both a mantra and a detailed methodology crafted by the leaders of Thornberg and Forester to focus-in on winning pitches and crafting content that honors client-involvement inside a proven framework that consistently produces remarkable work. During the presentation, T&F principals will walk through a six-step process illuminating winning tips for maximizing each phase of client development, with real-world examples from recent high-profile case studies.   
Speaker: Elizabeth Thornberg, Co-Founder, Thornberg & Forester

10:00 a.m. Producing for Non-Profits
More and more, the non-profit world is turning to documentary-style video as a way to communicate their mission. "Producing for Non-Profits" will focus on identifying the common challenges in producing cause-based documentary content, creating effective pre-production workflow that hones client goals and vision, and strategies for achieving that vision in the field.
Speakers: Tessa Moran, Director, Eidolon Films; Ben Crosbie, Director and Cinematographer, Eidolon Films

11:00 a.m. Lighting and Shooting Interviews
How do you make the right choices about camera placement and lighting when shooting interviews? And how do you do that consistently? This session will focus on best practices for lighting and shooting interviews. It will discuss and demonstrate certain "rules" or "agreements" that can be followed to help you consistently shoot great looking, great sounding and natural interviews. It will also include live demonstrations of various equipment and set-ups.
Speaker: Jem Schofield, founder, theC47
Session presented by

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Asset Management, Storage and the Cloud
Thursday, November 29
Room 209B

10:00 a.m. The ROI of Preserving, Digitizing and Integrating Legacy Video Libraries into Your DAM
For media and government agencies large and small, digitizing and archiving an entire library of video assets can be a daunting task. However, these video assets are at the core of a company's business, so taking care of them and providing a suitable long-term storage solution is critical. And, there are many savings, efficiencies, and business values to be had once these assets are digitized and made part of your digital workflow. Digitizing these assets and using active archives to store them, gives companies immediate access to all of their assets, disaster recovery protection, and reduction in operating expenses while also guaranteeing that these assets will be available for years to come. This presentation will showcase a model of preservation from two large broadcast networks where highlights packages and archive footage is an integral part of their operations.
Speaker: Hossein ZiaShakeri, Senior Vice President of Business Development, Spectra Logic

11:00 a.m. Integrated Media Asset Management for Production and Acquisition Workflows
Media Asset Management (MAM) systems have been deployed in broadcast environments since the advent of tape-based storage to help store, catalog, and retrieve media assets.  While many improvements have been made to these systems, the management of media assets has remained a relatively separate function from the associated production and playout operations.  At best, specific, individual tasks have been integrated, however, still missing is a MAM infrastructure that fully integrates asset management across the entire production workflow--from scheduling and acquisition to broadcast, distribution and archiving. Recent advances in information technology, however, now make it possible to perform this full degree of integration using a concept called "Integrated Media Management."
Speaker: Luc Comeau, Business Development Manager, Dalet Digital Media Systems

12:00 p.m. From Analog to Digital and on to the Cloud
Content owners large and small struggle to manage ever-growing libraries of analog and digital assets. As a result, traditional and nontraditional content providers are looking at ways to abstract the complexities inherent in managing media assets and simplify time-consuming manual workflows. The digitization and monetization of analog content is where media asset management, archiving, and metadata management become foundational elements for driving increased consumption of content. This session will identify options for managing or repurposing content within a file-based workflow, and how that content can be published efficiently to traditional distribution channels or to the ever-growing number of consumer electronic devices.
Speaker: Dave Polyard, Senior Vice President of Strategic Sales, Front Porch Digital

1:00 p.m. Radically Simple, Radically Affordable Media Management
Media asset management and archive management have traditionally been addressed by very expensive, complex solutions--however, it's now possible for small workgroups to deploy a media asset management system that doesn't require any changes to workflows, and can be set up in an afternoon rather than weeks or months. axle Video's solution takes full advantage of recent advances in technology, especially browser-based applications, iPads and other accessible mobile devices, and a new level of computing power in small appliance servers like Apple's Mac mini.
Speaker: Sam Bogoch, CEO and co-founder, axle Video

Cameras Workshops

1:00 p.m. Camera Quick-Start Workshop: Sony PMW-200
Sony's new PMW-200 Professional Camcorder continues the tradition set with the PMW-EX1 but adds some killer new features. This new 1/2" full HD sensor camera records broadcast quality at 50Mbps in a 4:2:2 color space, and the camera also includes improved low-light performance and a new lens. In this session, we will go over the key features of the PMW-200 camera system and discuss it's application in real world production environments.
Speaker: Jem Schofield, Founder, theC47
Session presented by

3:00 p.m. Camera Quick-Start Workshop: Sony NEX-EA50UH
With large sensor camera systems all the rage nowadays, there has yet to be an event/ENG style camcorder that not only sports a large sensor--for selective focus and great low-light capabilities--but that also has features such as auto focus and a built in zoom rocker. That is, until now. The Sony NEX-EA50 is an affordable camcorder that includes features that many shooters have been looking for in a large sensor camera system. In this session we will look at the camera's many features and also discuss and demonstrate how the camera can be used in today's varied production environments.
Speaker: Jem Schofield, Founder, theC47
Session presented by

4:30 p.m. Camera Quick-Start Workshop: C100/C300
Ever since the successful release of the EOS C300 Cinema Camera, videographers and creative professionals have been asking for a more affordable entry-level Cinema EOS camera that is compatible with Canon's line of EF lenses and that can be easily used for shooting weddings and events, student films, product launches, webcasts, in-the-field news gathering and as a "b" or "c" camera for other Cinema EOS products. That's where the EOS C100 Digital Video Camera comes in: It's Canon's new entry-level Cinema EOS camera, designed to be an all-in-one camera system. Bottom line, this new camera is made for content creators that need a versatile and affordable camera that will easily cover a variety of projects.

With the C300, Canon has given filmmakers and cinematographers an affordable Super 35mm based digital cinema camera that contains wide latitude and high dynamic range without the need for dramatic workflow changes. To achieve this, Canon's C300 combines their brand new Canon Log Gamma along with a number of innovations such as their new 35mm CMOS sensor, the DIGIC DV III processor and Canon's XF Codec, to produce images that are ready for the rigors of today's post-production workflows.
Speaker: Jem Schofield, Founder, theC47
Session presented by

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Cameras Workshops
Thursday, November 29
Room 209C

10:00 a.m. Camera Quick-Start Workshop: Sony PMW-200
Sony's new PMW-200 Professional Camcorder continues the tradition set with the PMW-EX1 but adds some killer new features. This new 1/2" full HD sensor camera records broadcast quality at 50Mbps in a 4:2:2 color space, and the camera also includes improved low-light performance and a new lens. In this session, we will go over the key features of the PMW-200 camera system and discuss it's application in real world production environments.
Speaker: Jem Schofield, Founder, theC47
Session presented by

11:30 a.m. Camera Quick-Start Workshop: Sony NEX-EA50UH
With large sensor camera systems all the rage nowadays, there has yet to be an event/ENG style camcorder that not only sports a large sensor--for selective focus and great low-light capabilities--but that also has features such as auto focus and a built in zoom rocker. That is, until now. The Sony NEX-EA50 is an affordable camcorder that includes features that many shooters have been looking for in a large sensor camera system. In this session we will look at the camera's many features and also discuss and demonstrate how the camera can be used in today's varied production environments.
Speaker: Jem Schofield, Founder, theC47
Session presented by

1:00 p.m. Camera Quick-Start Workshop: C100/C300
Ever since the successful release of the EOS C300 Cinema Camera, videographers and creative professionals have been asking for a more affordable entry-level Cinema EOS camera that is compatible with Canon's line of EF lenses and that can be easily used for shooting weddings and events, student films, product launches, webcasts, in-the-field news gathering and as a "b" or "c" camera for other Cinema EOS products. That's where the EOS C100 Digital Video Camera comes in: It's Canon's new entry-level Cinema EOS camera, designed to be an all-in-one camera system. Bottom line, this new camera is made for content creators that need a versatile and affordable camera that will easily cover a variety of projects.

With the C300, Canon has given filmmakers and cinematographers an affordable Super 35mm based digital cinema camera that contains wide latitude and high dynamic range without the need for dramatic workflow changes. To achieve this, Canon's C300 combines their brand new Canon Log Gamma along with a number of innovations such as their new 35mm CMOS sensor, the DIGIC DV III processor and Canon's XF Codec, to produce images that are ready for the rigors of today's post-production workflows.
Speaker: Jem Schofield, Founder, theC47
Session presented by

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The Pro Media Conference 2-day pass is available for $350, the 1-day pass for $175 and a student pass for $100. Register here.

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