Powerful New Unicef Spot Might Make You Do a 180

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A powerful new spot for Unicef UK focuses its attention on children affected by war, violence, and natural disasters.

The "World Upside Down" juxtaposes a British family playing in the park with what their lives might be like if they lived in a war zone. The story switches every time the children flip 180 degrees on the playground, with some beautifully thought-out match frames.

Watch below.