"The video for 'Rich Friends' [from Portland band Portugal. The Man] is from the beginning interrupted by a series of pop-up ads for fictional brands: everything from mattresses to bleach to alcohol and credit cards," explains
. "The viewer is invited to roll over them as they watch. The pop-ups seem to depict a perfect couple typical of commercials - but when you roll over them, they reveal a hellish flipside in which drugs, alcohol and violence all play a part. It's a riveting, blackly humorous watch that will hold your attention right to the very end."
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