Next|Enterprise Media is FREE to Attend at GV Expo! - Creative Planet Network

Next|Enterprise Media is FREE to Attend at GV Expo!

Join us on December 3rd and 4th in Washington D.C.
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GV Expo is Washington's largest technology event for pro video, broadcast, and AV professionals. This show offers great opportunities to network and learn from industry professionals in the video field. Register today and access your Complimentary Exhibit Hall which gives you access to the entire exhibit hall floor along with many sessions in the Presentation Theater, including the entire Next|Enterprise Media track!

The ”new normal” in corporate media relations is use of the video medium as a primary method of communication. Video rates high in user impact and engagement, and companies are scrambling to find effective solutions for producing and disseminating video content. This conference track focuses on content creation strategies and unique issues related to the production of corporate video.    

Check out the schedule for Next|Enterprise Media below and register here to access this free program.

Wednesday, December 3rd

10:00 am – 11:00 am

Why You Should (Or Shouldn’t) Be Live Streaming

Aaron King, Communications Associate, Center for Global Development

Live events are becoming more and more popular among organizations, but there are some considerations to make before jumping on the live stream bandwagon.  How can you draw an audience? What streaming service should you use?  What are the costs in terms of hardware, software, and staff time? What can be gained/lost by streaming? After attending the session, you will know whether live streaming is appropriate for your organization and will have the know-how to get up and running with it.

11:00 am – 12:00 pm

Engagement is the Eye of the Storm

Donald England, Resource Hero, Prismatic

We are constantly flooded with messaging, in fact we almost have to be on a remote island or in the middle of the sea to escape the deluge of messages. Do you want your messages to be another drop in the storm? After our workshop, your messaging will engage like an eye of the storm – a refreshing respite your audience will look forward to. We will provide simple techniques that will capture your niche audience attention and engage on an emotional level that requires them to take action!  Understanding the techniques will enable you to develop a viral appeal for your niche audience.

12:00 pm – 1:00 pm

Visit Government Video Expo!

1:00 pm – 3:00 pm

Lunch + Keynote: Is Your Data Safer in the Cloud? Loren Hudziak, Google Federal

3:00 pm – 4:00 pm

Why Your Organization Needs More Video

Mark Salloum, Producer/Director, Highway Media

This session will take a closer look at how TV and the internet have changed the world, and address how a business can keep up with today’s technology. You will learn how to improve SEO results on website using video. We will explore the mindset of today’s consumer (who needs to be engaged & entertained while informed).  Case studies and statistics will discussed which can be used to guide measurements of user engagement .  Finally, watch as a concept for a video is transformed into an effective marketing tool which can help business grow through the Power of Video.

4:00 pm – 5:00 pm

Measuring the Effectiveness of Your Video Campaign

Jonathan Marks, Principal, Critical Distance

Companies that have radically disrupted the way they make and share stories are the only ones to grow in these difficult economic times. Governments are slowly learning how to share information directly with the public instead of through the media circus. The proposed session would show who is building engaging video stories, why they work and how to measure their effectiveness.  Shouting a message in the age of social media no longer works. In the sharing economy, we ignore those who shout. This presentation gives examples of how great visual storytelling is helping to build a better, safer world, one frame at a time.

Thursday, December 4th

10:00 am – 11:00 am

The Democratizing Force of Video

John Launius, Government Contractor Liaison/Account Manager, Vidzu Media

We will discuss examples of video as a democratizing force over numerous industries and applications to provide new solutions for improved effectiveness and messaging.  The examples and discussions are designed to provide participants with real solutions that expand and deepen their current initiatives in their respective businesses.  You will come away with new possibilities of video solutions that lead you  with confidence to new levels of engagement internally and externally.

11:00 am – 12:00 pm

That’s My Story & I’m Sticking To It

Derrick Guest, CEO, Griots Roll Film Production

According to research by Visible Measures, 20% of your viewers will click away from a video in 10 seconds or fewer.  So how can we create a great story/ compelling video content for our customer as well as our employees to view that drives our brand message home without boring our viewer to death? What should your story include? How should it be structured?  What are the stories that your viewers/customers have interests in?  What are the best ways to translate your story through new technology i.e smart phone, tablet, etc.

12:00 pm – 1:00 pm

Break

1:00 pm – 2:00 pm

Make an Effective Corporate Explainer Video

Justin Katz, Creative Director, Flock of Pixels

Corporate content production is typically rushed into production – leading to a less than stellar product and a “good enough” attitude. In this session we will discuss what it takes to produce work that is EFFECTIVE (the audience retains and understands the information), EFFICIENT (short and to the point), and EASY (quick to produce and scalable for future work).  We will discuss how to communicate with a creative studio and common pitfalls that occur within a corporate pipeline and how to avoid them.  You will see some of the key technologies use, the results of the process, case studies and best practices as well as great examples of corporate video work from around the world.  You will leave with new insights and knowledge to help you with your next video project and instill these best practices into your own pipeline.

2:00 pm – 3:00 pm

Distributing Your Corporate Video Effectively

Peter McCluskey, Divisional VP, MultiVu, a PR Newswire Company

The interactive session will focus on how to create and leverage compelling visual content to effectively and evocatively tell your organization’s story and reach your target audience. Multimedia examples of successful campaigns and case studies that have helped organizations garner higher visibility, spark interaction, generate leads, build loyalty, etc, will be featured.

Our award winning creative team will provide tips and best practices on creating and delivering your content: http://www.youtube.com/watch?v=7YsX09Ycfn4

3:00 pm – 4:00 pm

TBD

4:00 pm – 6:00 pm

Next|Networking Roundtables & Reception

Bring your problems and challenges to a series of roundtable discussions on current technology and business issues.  Have a few drinks, make new business connections, and walk away with solutions!

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