London, UK, based The Projection Studio – led by Ross Ashton - has delivered an eye-catching new monumental video projection show to help celebrate the "Winter In Venice" Festival at the world famous Venetian resort in Las Vegas.
The colorful, vibrant giant images are projected on to a 25 x 25 meter canvas forming part of the Venetian’s frontage including a full scale replica of the famous Clock Tower from St Mark’s square in Venice.
The newest "Winter In Venice" video work is centered around Amadora, a character with roots deep in Italian folk lore, created by the Venetian as a key symbol for their 2012 Festival. In the projection show, she represents an anthropomorphization of time – she is young at the start of the year and ages with the passing of time. Ashton developed this temporal idea and combined it with Vivaldi’s famous Four Seasons violin concertos as a starting point for his visual imagery, which follows the changing seasons of the year.
It starts with the chilly ice of winter covering the building, which melts to reveal the flowers, positivity and energy of spring.
For summer, viewers are transported to vivacious fields of blooming sunflowers, complete with a massive bee flying through, colliding with dandelions and pollinating them which then transitions into autumn.
Grapes grow up the side of the building, mushrooms sprout and dance emphatically to the music and leaves swirl and jive around in a sea of movement, being buffeted by the seasonal breezes.
These blast the action into winter, where the building ices up again… ready for the festive season.
The five-minute piece is accompanied by a special re-worked version of The Four Seasons created by UK based sound artist, Karen Monid. She created one minute musical vignettes based on Vivaldi’s score, but very much in her own style.
A key reason that The Projection Studio was chosen to produce the series of visual shows is Aston’s reputation for pictorial storytelling with detailed historical references. The Venetian’s team wanted each show to have real depth and substance as well as being instantly accessible for the public.
Says Ashton, “The challenge was to produce a unique and interesting narrative to engage onlookers in each case, which also required a distinctive Venetian feel, and had to be delivered to exceptionally high standards”.