Alan Ball's new Cinemax series, Banshee, is inviting viewers to unlock exclusive show content by punching in a code that can be found during the show's opening credits.
Says executive producer and show runner Greg Yaitanes, "For me it opened up the question: Why hasn't anyone really used that real estate to tell a story? That's more than a minute of storytelling that could be used to enrich the viewers' experience."
Adds title sequence creator (and Twitter founder) Biz Stone, "We wanted the title sequence to extend the universe of the show onto the Web and beyond. Every week there is something new: a clue, a twist or some kind of complexity."
Read more and watch the title sequence here on the L.A. Times.