New Ad Imagines a Magical Clothing Factory Where Kids Rule

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What if kids were in charge of making clothing? That's what this Petit Bateau ad imagines as a little boy with a big imagination gets full run of a wacky, Rube Goldberg-esque factory. Patrick Daughters directs.

Watch the ad and a making-of below that showcases all of the little details and craftsmanship that went into making the magic happen.