New Ad Imagines a Magical Clothing Factory Where Kids Rule

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What if kids were in charge of making clothing? That's what this Petit Bateau ad imagines as a little boy with a big imagination gets full run of a wacky, Rube Goldberg-esque factory. Patrick Daughters directs.

Watch the ad and a making-of below that showcases all of the little details and craftsmanship that went into making the magic happen.



SMPTE Australia Section Issues Call for Papers for METexpo Conference

SMPTE®, the organization whose standards work has supported a century of advances in entertainment technology, and whose membership spans the globe, today announced that the SMPTE Australia Section has issued a call for papers for its forthcoming Media + Entertainment Tech Expo (METexpo) Conference, which will be held between 18-20 July 2019 at the International Convention Centre, Darling Harbour, Sydney, Australia.