My NAB: Seeking Surprises

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I have the gut feeling that NAB 2011 is going to offer the unexpected on a number of different fronts.

By Ned Soltz

At this year’s show, we’ll begin to see the first crop of affordable OLED monitors (beginning with Sony).

Then there are the NLEs. Avid has already announced Media Composer 5.5 and everyone knows that something is in the air at Adobe. The big question about Apple is not if but when a new version of Final Cut Studio will ship and what will be so “awesome” about it.

Sony has already announced its entry into the large-sensor camera market with the PMW-F3, and the newly announced lower-priced S35 camera in the NX series will be an interesting option. The Panasonic AG-AF100 will have been around for a few months by mid-April, but accessories for it should proliferate at NAB.

Will Canon and JVC join in the large-sensor party? RED will have a large booth again after several years, meaning that we will finally see some actual new product.

Last NAB was the year of stereoscopic, and I anticipate we will see some minor development in that arena this year. Sales of consumer 3DTVs didn’t exactly reach expectations, so I would suspect that we won’t be seeing extensive growth in the production areas until demand catches up.

Grass Valley has already briefed us to expect some changes and consolidation in the line now that the company has been taken private. Broadcast TV is far from dead and I continue to look to GV and others in that segment.

It’s going to be an exciting NAB, and I look forward to meeting some DV readers on the show floor.



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