Music Video Explores Issues of Identity and Commodity by Recreating Stock Video Footage

Publish date:
Updated on

Singer Sevdaliza stands in as a model for a series of real stock video clips sold on Shutterstock--from a woman lifting weights to one draped in a red sheet, eventually revealed to be covered with watermarks--in her music video for "Amandine Insensible." Paul Langeveld directs.


The story of Amandine explores the concept of 'identity' in a contemporary world that is rapidly changing due to the disappearance of 'boundaries,'" Sevdaliza tells NPR. "Amandine is everything you want her to be. An extreme extraction of average life, representing a world where we have become so universal all feelings have disappeared. Paradoxically, this makes you feel uncomfortable. Her life takes place in an infinite white space, composed with minimal objects that represent different facets of the cycle of daily life."

Watch below and read the full story