Mirror Image Helps Reuters Deliver Live Streaming Video News - Creative Planet Network

Mirror Image Helps Reuters Deliver Live Streaming Video News

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Reuters, the news and media division of Thomson Reuters, is an international multimedia news provider that reaches more than 1 billion people every day.

There has been a transformation in how newspaper and publishing editorial teams work. In the past, journalists wrote their stories for the print edition and then uploaded them online as an afterthought; now there is a push for an online-first publishing strategy in which reporting appears online, and then the best is printed the following day. Online publishers have started participating in the 24/7 news cycle that was previously the exclusive domain of news-centric broadcasters. To compete with these incumbents, digital publishers need live video content, but they also require additional functionality, as they are not equipped to handle live video the way a broadcaster does.

While investigating CDN options, Reuters drew up a list of requirements. With its extensive streaming experience, Mirror Image was able to offer Reuters a customized approach with the right mix of capabilities to meet all of Reuters’ needs.

With Mirror Image’s development services and global Dynamic Delivery Network (DDN) for streaming video, Reuters was able to roll out Reuters Live Online (RLO), a product for online publishers that provides access to fully licensable live video coverage of breaking news and scheduled events. Featuring news gathered by the global team of 2,700 Reuters journalists in over 200 locations, RLO’s unique package of features includes the ability to provide multiple live feeds.

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