HP and agency 180LA enlisted Meghan Trainor and a large cast and crew of social media influencers to build buzz and promo their HP Pavilion x360 within Trainor's music video for "Lips Are Movin'."
180 creative director Adam Groves tells Adweek, "We knew the only way this would be successful is if it wasn't an ad. It had to be a legit music video. The couple of times you do see the computer, it's being used in a natural way. Plus, so many young people can see through marketing BS in a video like that, and are happy to call it out. To make sure the product story came through, we had our influencers post content that they created on set which featured the HP x360."
Watch below and read more here.