Video artist Marco Brambilla's "Celluloid"--currently on display at Vera Wang's flagship store in Beverly Hills--mixes together old and new film techniques to create the romantic video loop.
As VFX house Artjail explains on their site, "The film was originally shot on RED Camera then effected in Autodesk Flame. We created seamless transitions and digitally hand painted degradation techniques to the footage. Out of the Flame the footage was scanned to 35mm motion picture film, where it was further degraded in multiple passes using bleach and other photo chemical processes. Those results were then loaded back into Flame where we used elements of the film to create more specific degradation. The silhouettes and other visual cues were also handled in Flame."