Christopher Nolan's long-awaited Interstellar finally hits cinemas this week--in six different formats. The film will be released in three celluloid formats--70mm IMAX, 70mm film, and 35mm film--as well as three digital formats--IMAX, 4K, and standard digital. The celluloid prints are not a huge surprise from Nolan, long an advocate for traditional film, but it is a bit of a surprise from studio Paramount Pictures, who had previously announced that it would no longer release film prints.
Businessweek writes that the film formats "irked some theater owners who have made the switch to all-digital cinemas...Other chains see the analog-vs.-digital debate as a way to stoke audience interest in the $165 million picture."
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