Fast Company's Co.Create delves into the making-of Pharrell Williams' ingenious and infectious 24-hour music video for Despicable Me 2 track "Happy."
Says Mimi Valdes, VP of Parrell's production company, "Turns out [directors] WAFLA had always wanted to do a 24-hour video and were waiting for the right project. They sent their proposal, and I remember that I had to close my computer before I finished reading because I had this overwhelming feeling of excitement, which Pharrell obviously shared. It felt big. We had absolutely no idea how we were going to pull it off, but we instinctively felt it was too good an idea not to work.”
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