Google's Story Builder taps into the collaborative capabilities of Google Docs and tailors them for storytellers and filmmakers. Users can create characters, write dialogue for them and then add music to make their own "Google commercial" (like the one below) out of the final results.
Says Ed Sanders, Group Marketing Manager at Google Creative Lab, “It was important to have a component of Gone Google that was interactive, engaging, and fun. Story Builder captures the actual experience of using Google Docs better than just a static advertisement could.”
Read more here on Fast Company's Co.Create.