Tubefilter reports from Digital Hollywod where Prometheus writer and Lost co-creator Damon Lindelof gave a keynote that addressed the subjects of viral video, Twitter and more.
They write, "[Lindelof] talked...about the challenges of creating [the viral videos for Prometheus]. He said that it has to be cool enough to justify its own existence, but innocuous enough that if it doesn’t appear in the movie, it’s not a big deal and audiences are not disappointed. He likened it to knowing the set list ahead of time when going to a concert. It doesn’t ruin the concert if you don’t know the list, but if you do, it deepens the experience for you and gives you some extra street cred amongst die-hard fans of the band."
Read more here.