Director Anthony Mandler describes the meaning behind "Tropico," the 30-minute experimental short film/music video he helmed for Lana Del Rey.
He says, "We’re essentially retelling the creation of the universe, but by starting with the pop icons of the '50s and '60s, that will recalibrate any sense of the norm. What we were trying to get to was that Adam and Eve are abolished from the Garden and kind of catapulted into this hell on earth, where nobody really does anything. You work in a convenience store, you strip for money, you and your friend do each other’s hair and blow smoke into each other’s face and cheer at a lowrider that goes by--nothing really happens. It’s kind of like this ultimate purgatory, and the thing is, there’s not a deeper sense of faith: You don’t feel like there’s this great moral compass--everybody’s just kind of living for the moment, and it’s paper-thin. To me, that’s a fascinating examination of the result of putting pop culture icons as your pantheon of gods.”
Read the full story here on Fast Company's Co.Create. Watch "Tropico" below.