Director Kevin McDonald, who last put out YouTube documentaryLife in a Day, is about to release another feature-length documentary on YouTube. Called Christmas in a Day, the film is in partnership with UK grocery store Sainsbury's and shows a variety of people celebrating Christmas across the UK.
Said Mark Given, Sainsbury's head of brand communication, about the unusual campaign, "At times we shout a bit too much about our products. We want to now entertain people."
The film will be released on November 29th. Watch the trailer below and read more here on The Drum.