Director Joe Wright and cinematographer Seamus McGarvey talk to Fast Company's Co.Create about the philosophy behind their now infamous Chanel No. 5 ads starring Brad Pitt: to strip away the conventions of glamor. Says McGarvey about how he created the deceptively complicated lighting for the black-and-white spots, "I built a large lighting rig with 140 light bulbs on a computer system to spin clockwise around Brad’s head to allow darkness to happen as well as the front light. The idea was to allow darkness to fall around his face and to see expressions on his face. There are only some actors you can do that with.”
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