James Cameron: Filmmaking Tech Enables Creativity

The filmmaker explains the workflow improvements enabling his 'Avatar' sequels.
Author:
Publish date:
Updated on

James Cameron pairs his love of exploration with his love of filmmaking in the new documentary Deepsea Challenge 3D, which follows the filmmaker on a record-breaking deep-sea dive that led to the discovery of 68 new species.

“We always knew this film was not going to be about finding a 60-foot giant squid or any bizarre fantasy creatures. We knew it had to be about the exploration gene: what drives people to explore and what it takes to do it,” Cameron tells Fast Company’s Co.Create about the film. “[The deep sea] is the last great frontier on earth, and we know very little about it.”

Breaking new frontiers is nothing new for one of the most successful filmmakers of all-time, who ushered in a new era of 3D and motion-capture filmmaking with 2009’s Avatar. “About two months after we finished Avatar, we came back and did a big post-game analysis. I asked every department to develop a white paper on what we did right, what we did wrong, what we could do better next time. And out of that came our marching orders for developing new software and improvements to the system,” he says of the upcoming Avatar sequels he’s currently working on. “[The technology on the Avatar sequels] won't be anything revolutionary--it's just ways to make our pipeline more efficient, more creatively intuitive, and more cost-effective.”

The tech evangelist holds on tightly to his beliefs about the intersection of science and art when it comes to filmmaking. “The tech enables the creativity. That's what people need to understand,” he says. “The virtual- performance capture we're doing on the Avatar films enables a form of creativity that never would have been possible before, in the same way that the invention of the camera enabled the creation of cinema in the first place.”

Read the full story here.

Related

Riedel-API_NAB

New App for Riedel's 1200 Series SmartPanel Provides API for Third-Party Control, Monitoring, and Automation Systems

At the 2019 NAB Show, Riedel Communications previewed a new API, based on open NMOS standards, for its 1200 Series SmartPanel. This innovation will enable industry partners to utilize the SmartPanel as a user interface for their control, monitoring, and automation solutions, and is another example of how the app-based SmartPanel can be leveraged to take on additional duties within broadcast workflows.

RTI_VMS-741-md

RTI Now Shipping VMS-741 4K Quad MultiViewer

RTI, a leading control and automation manufacturer, today announced that the company is now shipping its VMS-741 7x1 4K Quad MultiViewer. The powerful presentation switcher and scaler takes advantage of the 4K resolution of today's flat panel TVs and projectors to combine video from up to four sources onto one display.

J+P_Tigers-md

Just Add Power Pumps Up Players and Wows Recruits in Revamped University of Memphis Locker Room

Just Add Power (J+P), a leader in Ultra HD over IP video distribution, announced that its Ultra HD over IP video distribution system has been installed in the University of Memphis Tigers' renovated locker room at the Liberty Bowl Memorial Stadium. Tasked with creating a unique atmosphere in the space to wow recruits and pump up players before games, Miestro Home Integration relied on J+P's solutions to cost-effectively and reliably distribute video content to a variety of video walls and large displays.

Tim Burton’s Dumbo Delivered in Dolby Vision with Blackmagic Design

Tim Burton’s Dumbo Delivered in Dolby Vision with Blackmagic Design

Blackmagic Design has today announced that DaVinci Resolve Studio was used throughout the full color pipeline on Disney’s live action remake of Dumbo. Directed by Tim Burton with a screenplay by Ehren Kruger, the DI was delivered by Goldcrest Post’s Adam Glasman, who collaborated with Director of Photography Ben Davis, BSC.

VITEC_Northwestern-Interior-md

VITEC's EZ TV IPTV & Digital Signage Solution Captivates Fans at Northwestern University's New Arena

VITEC, a worldwide leader in advanced video encoding and streaming solutions, today announced that its multi-award-winning EZ TV IPTV & Digital Signage Solution for Sports Venues was successfully installed in the Welsh-Ryan Arena at Northwestern University (NU). As part of the $110-million renovation, EZ TV distributes ultra-low-latency, high-quality live game day feeds, digital signage and video wall content, and IPTV streams from multiple service providers to more than 75 screens in the facility. NU can easily and affordably create eye-catching digital signage campaigns or point-of-sale menu boards and centrally manage every content feed and IPTV streams from the same intuitive user interface, setting a new benchmark in fan engagement, facility management, and revenue.