Inside the Color Correction Process of Adele's Instantly Iconic Music Video

Publish date:

Shattering Vevo's record for most viewed music video in a 24-hour period, Adele's gorgeous music video for her new single "Hello," directed by Xavier Dolan, owes a lot of its impact to its sepia-toned look.

On his blog, colorist Jim Wicks talks to the video's colorist Jerome Cloutier about his work on the video, who explains Dolan's vision and his influences, including pioneering photographer Edward Steichen. Cloutier explains how the video was shot in 35mm and 65mm color film, scanned in color, and then desaturated in post.