Ikea Spoofs Apple in New Viral Ad

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Ikea spoofs Apple's iPad commercials in a new 2-and-a-half minute spot coming out of BBH in Singapore.

In the video a "Chief Design Guru" lovingly explains the 2015 Ikea catalogue as a device "so simple and intuitive, using it feels almost familiar." Behold the "bookbook"'s tactile functions (right to left to move forward, and left to right to move back), wireless design, pre-installed content, and eternal battery life.

Watch below.


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The Colonie Makes AICP Post Awards' Shortlist with Two Nods

The Colonie is on the AICP Post Awards’ shortlist with two of the company’s projects receiving nominations for exceptional work. Editor and Social Media Director Jimmy Helm and Creative Director Jennifer Moody received a nomination in the New Media: Vertical category for the Porsche spot, ‘Curves’ and Editor Nathan Rodgers is a finalist in the Music Video category for his contribution to Taylor Bennett’s ‘Rock ‘N’ Roll.’