Through May 18, video artist Rashaad Newsome's ICON works will be displayed across all of the large-scale screens at Westfield World Trade Center NYC and Westfield Century City LA.
The videos will be displayed on a range of screens, including Westfield World Trade's 19 screens of varying size, one measuring four stories tall and another 280 feet long.
"ICON is an amalgamation of several ideas I've been working with over the past decade: the design formula of heraldry, ornament, architecture, vogue fem performance, hip hop culture and the resilience of black queer folk," says Newsome.
Images from 'ICON'
"I use a lot of images from advertising in my collage work, and my videos are essentially live-action videos of those collages,” Newsome tells Kristen Tauer. "So it was kind of interesting to show that work interspersed with the world that a lot of the images come from." To read the full article, click here.