As part of its sponsorship of new TNT show Legends, Hyundai will air an 11-minute short film in three parts during the premiere's commercial breaks.
The short film, called "The Genesis" is a sci-fi story about a man going after the corporation that has kidnapped his daughter. It incorporates the Hyundai Genesis sedan within its narrative.
Legends, and the three-part short, will premiere tomorrow on TNT. Read more here on PSFK.