Amanda Lin of PBS' Mediashift talks to Campfire creative director Steve Coulson about their innovative interactive film/website for the Infiniti Q50, "Deja View." The choose-your-own-adventure type short film allows users to talk to the characters via their mobile phones and control the storyline as it plays out on their computer screens.
He explains about how it works, "We are pushing the voice-recognition technology to the limit, and we can’t have buffering, so the technology does something fascinating and new; the computer actually downloads all the options, and what you are basically controlling is the timecode. The web browser is essentially editing all the footage from a bin on your computer based on your responses. The plot can change based on conversations seamlessly."
Read the full story here.