How'd They Do That? Behind-the-Scenes of Infiniti's Innovative, Interactive Website

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Amanda Lin of PBS' Mediashift talks to Campfire creative director Steve Coulson about their innovative interactive film/website for the Infiniti Q50, "Deja View." The choose-your-own-adventure type short film allows users to talk to the characters via their mobile phones and control the storyline as it plays out on their computer screens.

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He explains about how it works, "We are pushing the voice-recognition technology to the limit, and we can’t have buffering, so the technology does something fascinating and new; the computer actually downloads all the options, and what you are basically controlling is the timecode. The web browser is essentially editing all the footage from a bin on your computer based on your responses. The plot can change based on conversations seamlessly."

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