How Ralph Lauren Shot an Entire Campaign Through Instagram

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Last month, Ralph Lauren launched a video miniseries on Instagram called The Polo RL Survival Guide, which showed a mysterious Ralph Lauren enthusiast getting elegantly rugged in the wilds.

Now, in a behind-the-scenes video, the company reveals that the entire series was shot on an iPhone and natively through the Instagram app. Watch below.



SMPTE Australia Section Issues Call for Papers for METexpo Conference

SMPTE®, the organization whose standards work has supported a century of advances in entertainment technology, and whose membership spans the globe, today announced that the SMPTE Australia Section has issued a call for papers for its forthcoming Media + Entertainment Tech Expo (METexpo) Conference, which will be held between 18-20 July 2019 at the International Convention Centre, Darling Harbour, Sydney, Australia.