Hot Spots

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Honda “Internal Engine”

A Honda racecar tears up a track, accompanied by the appropriate high-pitch mosquito whine. Cut to an internal view of the engine, through the airbox and back out the exhaust. Radium modeled and textured the engine on Maya, and lit and rendered it on Mental Ray. Agency: RPA, Santa Monica, Calif., Production: Cuculoris, Venice, Calif.; Director: Richard Kizu-Blair; DP: Bill Bennett; Editorial: Terminal, Santa Monica; Postproduction: Company 3, Santa Monica; Colorist: Stefan Sonnenfeld; Visual Effects: Radium, Santa Monica; Inferno Artist/Conform: Mark Holmes; Sound Design: 740 Sound, Santa Monica; Audio Post: Eleven Sound Studios, Santa Monica; Mixer: Jeff Payne.

Avon “Salma's Walk”

Actress Salma Hayak and director Julie Taymor reunite to tout the benefits of moisturizing lipstick in this highly choreographed :30 spot with :20 and :15 lifts, in both English and Spanish. In striking colors and textures, Hayek emerges from water, walks through a field of flowers, dances in a mirrored room, and reclines on a bed in a room with a waterfall. Agency: Pool, New York; Production: First Look Artists, New York; Director: Julie Taymor; DP: Janusz Kaminski; Editorial: Consulate, Ltd., New York; Offline Editor: Chad Sipkin; Online Editorial: The Mill, New York; Colorist: Fergus McCall; Composer: Scott Brittingham, Pull, New York; Sound Design: Hsr/ny, New York; Mixer: Steve Rosen.

Alsou “Always on My Mind”

In the video for Russian singer Alsou's latest song, the only real items are the diva and the car radio knob. Rotating greenscreens created the CG sportscar and its interior. For the rain effect, a DV camera was used to shoot water droplets striking a piece of black Plexiglas. The water was then mapped onto the body of the car, carefully adjusting the size, perspective, and direction of the elements to simulate natural rainfall. Label: Universal; Production: HSI, Los Angeles/New York; Director: Joseph Kahn; Visual Effects: KromA, Los Angeles; Visual Effects Supervisor: Bert Yukich.

Absolut “Unleash the Raspberry”

Four N.Y.-based artists decorated vodka bottles for a series of :30 spots using time-lapse photography shot at Broadway Stages in Long Island. David Ellis, Maya Hayuk, Phil Frost, and Kenji Hirata interpreted “Raspberri,” and then “scrubbed” the bottle clean. Hsr/ny completed the audio post with Digidesign Pro Tools with ProControl. Agency: TBWA\Chiat\Day, New York; Production: Go Film, New York; Director: David “Squirm” Ellis; DP/LD: Roger Tonry; Editorial: Origami Edit, New York; Editor/Creative Director: Alex Lebedev; Visual Effects: Riot!, New York; Visual Effects Artist: Jay Tilin; Musical underscore: Killa Kela.



Black Box Radian Flex Software-Based Video Wall Platform Earns ISE Best of Show Award

Black Box, an industry-leading provider of pro AV connectivity and signal distribution systems, today announced that the company's Radian Flex software-based video wall platform won an ISE Best of Show Award from AV Technology Europe, a Future Publishing magazine. Of the more than 1,000 exhibitors at ISE 2019, only 15 — including Black Box with Radian Flex — earned this award, which recognizes achievements and innovations in product and service development.


Luxul to Bring Reliability and High Performance to IBS 2019 With Latest Networking Solutions for the Smart Home

Luxul, the leading innovator of IP networking solutions for AV integrators, today announced its technology line-up for the NAHB International Builders' Show (IBS), taking place February 19-21 in Las Vegas. In the Legrand booth SU614, the company will exhibit a wide range of solutions for home builders that deliver reliable, high-performance networks in smart homes, including Gigabit switches; the next generation of wireless controller technology; indoor and outdoor wireless access points (APs); wired and wireless routers; intelligent network power distribution units (PDU); and the Wi-Fi Assurance Program exclusively for builders.


HoverCam's Pilot Series and ClassFusion Learning Platform Land Big Wins at TCEA 2019

HoverCam, a leader in innovative, interactive, and engaging education solutions, announced that the company's digital classroom solutions received three major honors from Tech & Learning at the recent Texas Computer Education Association (TCEA) 2019 Conference in San Antonio. At the show, HoverCam's Pilot 3 digital teaching station received the Award of Excellence in the District category, while the company's new Pilot X podium and ClassFusion software platform both earned Best of Show honors. The awards were presented on Feb. 6 at a special ceremony held at Casa Rio restaurant in San Antonio.


College Football Playoff Uses Veritone's AI and Digital Asset Management Solutions to Enable Richer Media Coverage

Veritone Inc. (Nasdaq: VERI), the creator of the world's first operating system for artificial intelligence, aiWARE™, today announced that the College Football Playoff (CFP) leveraged an expanded deployment of Veritone solutions and services for the 2019 CFP National Championship to give members of the media even faster and richer access to its content resources. In addition to the CFP's Digital Media Hub, a white-label digital asset management portal from Veritone, the CFP also utilized Veritone's Live Event Services and aiWARE artificial intelligence platform for the first time. With aiWARE, the CFP was able to apply artificial intelligence to video footage and still images of press conferences, interviews and other Media Day events to produce transcriptions, automated facial recognition of players and coaches, logo identification, and other tasks enabling expedited and enhanced coverage of the 2019 College Football Playoff National Championship. For the first time, the CFP was able to make Media Day press conference clips and images available for search and immediate download within minutes of delivery. Following the success of this deployment, CFP has renewed its agreement with Veritone through the 2020 championship game in New Orleans.