High Dynamic Range Editors Will Need to Continue Making a Standard Version

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The latest update for Adobe Creative Cloud includes support for high dynamic range (HDR), but Adobe Principal Color Scientist Lars Borg explains that although HDR is an exciting technology, there will still be need for standard definition range content in the immediate future.

He writes, "Just as with HDTV programs today, to reach a large audience, HDR programs will need to be down-converted to HDTV and SDTV. This conversion is far more challenging than HDTV to SDTV, which was mainly a resolution change. For best results, the colorist will do a separate color grade for SDR. This grade can be delivered as metadata with the HDR content to guide the conversion in the receiver."



Veritone Announces Agreement That Enables Carson Entertainment Group to License and Distribute Content Through Digital Media Hub

Veritone Inc. (Nasdaq: VERI), the creator of the world's first operating system for artificial intelligence, aiWARE™, today announced an agreement with Carson Entertainment Group (CEG) to use Veritone's digital asset portal, Digital Media Hub, to archive and license clips from the Johnny Carson Show's 30-year history. Veritone added Digital Media Hub to its product offerings through its acquisition of Wazee Digital in August 2018.


Interra Systems at CABSAT 2019

At CABSAT 2019, Interra Systems' product and technology experts will demonstrate how the company's cutting-edge solutions are helping the media industry with content quality control (QC), monitoring, and classification to streamline content management, improve efficiencies, and provide exceptional audio-video quality on every device. The flexibility of deploying Interra Systems' solutions in the cloud, on premises, or a combination of both, allows content creators and distributors to adopt a pragmatic approach best suited for their organization.