Heal the Bay Unveils Emotional Spots About our Oceans

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The environmentalists at Heal the Bay are celebrating 30 years of work to help keep California's coastal waters clean and safe. The organization hired L.A. agency McGann/Zhang to build a campaign that includes this a series of beautiful spots based on the importannce of the oceans. This spot, an Editor's Pick at Creativity is designed to engage emotionally with viewers. There will be ads in the future that take a similar approach and others that go for a lighter take, employing anthropomorphized sea creatures. 

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