'Great British Bake Off' Trailer is Out of the Oven (and Singing)

"We wanted to... take people to a warm and comforting place while blowing their eyeballs off their faces."
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"We wanted to... take people to a warm and comforting place while blowing their eyeballs off their faces."

"The trailer for the upcoming series of

The Great British Bake Off

has been released, and it's an all-singing, all-dancing, all-baked stop frame animation, filmed in-camera," says

Jenny Brewer

. "Made by agency 4Creative, directed by animation studio Parabella and produced by Blinkink, the joyous musical ad is entirely dedicated to the TV show's delicious subject.

"'We knew we wanted to bake an animation and take people to a warm and comforting place while blowing their eyeballs off their faces,' Mikey Please, co-founder of Parabella, tells

It's Nice That

. 'It's a challenging dichotomy. The show's about wholesome, ordinary moments and we wanted to conjure that feeling, but also bring something new and fun.'"

For more on the creation of the promo,

click here

.

How Animators and Artisan Bakers Made Channel 4's Delicious Bake Off Ad

The Great British Bake Off Trailer is a Joyous All-singing, All-Baked, Stop-Frame Animation by Parabella

The New Great British Bake Off Trailer: Is It Saccharine? Creepy? A Surrealist Stop-Motion Extravaganza?


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