"The trailer for the upcoming series of
The Great British Bake Off
has been released, and it's an all-singing, all-dancing, all-baked stop frame animation, filmed in-camera," says
. "Made by agency 4Creative, directed by animation studio Parabella and produced by Blinkink, the joyous musical ad is entirely dedicated to the TV show's delicious subject.
"'We knew we wanted to bake an animation and take people to a warm and comforting place while blowing their eyeballs off their faces,' Mikey Please, co-founder of Parabella, tells
. 'It's a challenging dichotomy. The show's about wholesome, ordinary moments and we wanted to conjure that feeling, but also bring something new and fun.'"
For more on the creation of the promo,