A mixture of miniatures and CGI come together to illustrate what autism feels like for a young boy in the new PSA for Autism Speaks.
"The idea of creating a fantasy world grounded in reality was reinforced by the decision to build all settings as actual scale models in the studio," director Guilherme Marcondes tells STASH MAGAZINE. "Everything you see in the film apart from the animated characters are real miniature objects, a combination of fabricated props and natural materials that give the spot a tactile, handcrafted feel. The intricacy of detail, the richness of texture also contribute to an immersive experience which draws the viewers in, helping them empathize with the boy’s condition."
Watch the finished spot and a behind-the-scenes look below.