Adweek spotlights Facebook's campaign of autoplaying ads, which dramatize users using slow motion to portray the act of users posting status updates. "The goal of the campaign," writes Tim Nudd, "which launched in June, was simple: To show how Facebook helps you tell your life stories, great and small, and how friends liking and commenting extends and enhances those stories. The creative approach was straightforward, too: Show slow-motion time-lapses of status updates being composed, posted, liked and commented on—revealing stories that are rich, compelling and eye-catching in the News Feed.
"The idea," the piece goes on to say, "was sparked by a conversation around the simple question of "What's on your mind?" at the top of every News Feed,' said Scott Trattner, executive creative director at Facebook's in-house creative agency, The Factory. 'The campaign started with a small team: one writer, one art director and an animator. The wider Facebook creative team tossed in notes along the way, but that small crew owned and prototyped three ideas fast. We showed them around Facebook, and then we were off to the races.'"
The spots have been rolling out all summer. Here are a couple of examples: