"Enter the Room," an augmented reality experience from the International Committee of the Red Cross (ICRC) and digital agency Nedd, is designed to provide a visceral, first-person experience of war at a family's doorstep.
Entering through a portal on the screen of their device, users see the impact of years of fighting in accelerated time as the virtual room transforms from a home of light and life to a dwelling of suffering and sadness.
“With augmented reality, we can create immersive experiences that showcase the humanitarian situation in a new and deeply moving way," explains Charlotte Lindsey-Curtet, director of communications and information management at the ICRC.
"Conflict has devastating impacts on communities, and especially on children," says Peter Maurer, president of the ICRC. "We hope the story told through this immersive app will give people new insights into the realities of war."