Dolby Proposes Enhanced 4K Standards

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Dolby has a possibly game-changing proposal to make that will enhance the look of 4K TV.

Writes Carolyn Giardina of The Hollywood Reporter, "While 4K TV has been building momentum with January's International CES approaching, Dolby is looking to put the 'icing on Ultra HD' by proposing not just more resolution, but higher frame rates, wider color gamut and higher luminance. The difference is noticeable enough that it has Hollywood's engineering community considering this proposal as a way to bring greater perceived value to consumers--and Dolby confirms that there will be major third-party set makers unveiling consumer displays supporting it recommendation at CES."

Read the full story here.



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