Discovery Channel Infuses Pop Culture Irreverence in Shark Week Promos

Author:
Publish date:
Updated on

Brief has a full round-up of Discovery's extensive promos for Shark Week, which kicks off on August 10th and includes a fully realized campaign featuring Snuffy the Seal and the King of Summer.

Says Lara Richardson, SVP of marketing at Discovery Channel, "We really revitalized the franchise. We gave it a new pop culture feel and stopped taking ourselves so seriously about it. I think we’re back with more of the same of that, and it has something for everyone.”

Read the full story here.

Related

6b_LIPS * - Blood_Enhancement_After

VFX Legion Heighten the Horror for 'MA'

Blumhouse Productions taps the LA/B.C.-based VFX company's experience digitally mutilating and eviscerating characters and augmenting practical footage to elevate he visceral impact of some of 'MA's' most gruesome and suspenseful scenes.

rJEW0Ugg

Encore Vancouver Senior Colorist Claudio Sepulveda Helps Modernize the Look of “Child’s Play”

Director Lars Klevberg updates iconic slasher film “Child’s Play” for today’s hyper-connected world with a fresh take on the tale of a sinister toy doll on a murderous rampage. In honing the film’s final look, Encore Vancouver Senior Colorist Claudio Sepulveda worked with Cinematographer Brendan Uegama to draw out details in darker scenes, seamlessly integrate visual effects enhancements, and maintain cohesion across tension-escalating quick cuts.