Park Pictures’ Vincent Haycock delivers an impactful call to action in the new PSA “Bystander” for the “It’s On Us” campaign for the United States of America out of Mekanism. Directed by Haycock and lensed by Lance Acord, the “It’s On Us” campaign challenges everyone on campuses to see sexual assault as their personal responsibility to prevent, particularly targeting male students. Presidential aides point to research shows that men are often reluctant to speak out against violence against women because they believe other men accept it, and that President Obama and Biden hope to set an example by speaking out to help change social norms.
Research has shown that one in five college women is assaulted, most victims know their attackers, alcohol or drugs are often involved and only 12 percent of college women attacked report it to police.
Watch the PSA below.