Director Vincent Haycock ‘Dreams’ Big For Apple iPhone 5s

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Park Pictures‘ director Vincent Haycock lends his directorial stamp to Apple’s new iPhone spot out of TBWA/MAL, crafting powerful and sometimes playful imagery around the fascinating ways iPhone 5s app tech can empower its diverse users.

Tapping iPhone owners such as pilots, firefighters, doctors, environmentalists and physicians, the commercial shows the amazing things intelligent people are doing with the phone “when they grow up." The new spot garnered over a million views in its first day online.

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