Filmmaker and Webby Award founder Tiffany Shlain talks about her experiences as a pionner of digital distribution and her new Cloud Filmmaking endeavor.
She says, "I think filmmakers need to devote as much creative energy on how their films get out to the world as actually producing the film...People say, 'I’m just a filmmaker.' But in this world, where there are so many different ways to engage people. And there’s so many free tools out there. It saddens me how few filmmakers actually experiment. There’s always new tools. The filmmaker really has to make a marketing plan from the beginning."
Read the full interview here on Filmmaking Stuff.