Designing a New, Dynamic Look for the VMAs - Creative Planet Network

Designing a New, Dynamic Look for the VMAs

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Stephen Price from Stashmedia comments on the open for the most recent MTV Video Music Awards show. "In stark contrast to last year’s darkly elegant vibe, the Elastic crew opened the 2015 MTV Video Music Awards this evening with this crazed poke-in-the-eye packed with glitchy, irreverent, ultra-GIF-able chaos plus a bonus Donald cameo.

This year Elastic director Patrick Clair shares creative duties with VMA EP Lee Lodge (The Oscars, MTV Movie Awards, etc.) corralling the talents of a dozen designers and animators into 90 seconds of blissed-out nostalgia and fun."

See for yourself:

MTV Video Music Awards 2015 from Elastic on Vimeo.

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