The music video for Missy Elliott's "WTF" wasn't just a comeback for the hip hop superstar, it was one for the video's director Dave Meyers who, after creating some of the most indelible videos of the genre, took a break from them in 2012.
"Then last year I sort of missed music videos, to be honest with you," Meyers tells The Verge. "The budgets have been reduced so much over the last 10 years, due to all the stuff that everyone already knows, so I was gun shy for a while about what I could actually create at a half or a third or even a fourth of the budgets that I used to get as a standard. Last year I started to say that I don't care about budget, it's about being clever, it's about being connected with the music. Just give me a camera and remove everything that costs money around me, and let me just go out there and see what my vision looks like naked. That's what I started on this year and then I quickly evolved and I started figuring out creating images that I like at a much lower [budget] level. And then that matured."