Passersby turn an after-hours storefront into an interactive experience that is a meditation on both surveillance and fashion.
ØDD.Lights uses the Manhattan storefront of fashion label ØDD, LED lights, and CCTV cameras to engage passersby. As Cool Hunting explains, "A live street view—captured through existing CCTVs—is processed through proprietary, custom software. Both the location of the outside visitor and their intensity of movement translates to the action of the low-profile LED lights within, all through a multi-Arduino hook up."
Watch it in action below and read more here.