Behind Goldieblox's Rube Goldberg-Inspired Viral Video

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Toy company Goldieblox's now-viral video, which shows a bunch of girls turning their girly princess toys into a Rube Goldberg-esque machine, has shared how they made the spot with Wired.

Says creative director Beau Lewis, "We made the entire machine out of toys to show [how] these girls who are inundated with princesses and dolls, which perpetuate one stereotype about what they should grow up to be, [can] invert that… They take all the things they’ve been force-fed by these commercials and repurpose them to make this amazing machine.”

Read the full story here.