What makes a book trailer stand out from the crowd? Rachel Arons of The New Yorker thinks it's humor and an artful way of presenting the author's point of view.
She writes, "Maybe one secret to book trailers is acknowledging that it is impossible. But they do give a meaningful sense of the authors’ sensibilities. The message I take away is not that words are inadequate without visual aids, or that books are slaves to YouTube, but that some writers have imaginations that extend across different media, and a few even know how to access their inner hams."
Read the full story here.