AR Art: Jeff Koons Brings His Sculptures to Snapchat

    "If you receive photos of the provocative artist Jeff Koons's sculptures looming under and over international landmarks, don't be alarmed."
    Author:
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    "Wait, when did they put that giant metal rabbit under the Eiffel Tower?"

    writes Andrew R. Chow

    . 

    "If you receive photos of the provocative artist Jeff Koons's sculptures looming under and over international landmarks, don't be alarmed: It's just augmented reality. Snapchat has partnered with Mr. Koons to allow users to project his sculptures in specific sites around the world--including in Central Park in New York, the Sydney Opera House in Australia, and on the Champ de Mars in Paris." To read the full article,

    click here

    . 

    "When users are near one of the sculptures, the locations of which they can check on Snapchat's site, the app will point them towards its exact location,"

    Mike Murphy explains

    . "The sculpture will appear on the user's phone as they approach, allowing them to explore it up close, almost as if they were actually standing next to a real sculpture." To read the full article,

    click here

    .

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    Snapchat and Jeff Koons Collaborate on Augmented Reality Art Project

    Snapchat Unites With Jeff Koons For an Augmented Reality Sculpture Project

    Snapchat's Latest Plaything: Jeff Koons Location-Based Art Lenses

    Snapchat's AR Collaboration With Jeff Koons Revealed By Simple Hack

    Snapchat is Partnering With Artists to Place Augmented Reality Sculptures Around the World

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