AR Art: Jeff Koons Brings His Sculptures to Snapchat

"If you receive photos of the provocative artist Jeff Koons's sculptures looming under and over international landmarks, don't be alarmed."
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"Wait, when did they put that giant metal rabbit under the Eiffel Tower?"

writes Andrew R. Chow

"If you receive photos of the provocative artist Jeff Koons's sculptures looming under and over international landmarks, don't be alarmed: It's just augmented reality. Snapchat has partnered with Mr. Koons to allow users to project his sculptures in specific sites around the world--including in Central Park in New York, the Sydney Opera House in Australia, and on the Champ de Mars in Paris." To read the full article,

click here

"When users are near one of the sculptures, the locations of which they can check on Snapchat's site, the app will point them towards its exact location,"

Mike Murphy explains

. "The sculpture will appear on the user's phone as they approach, allowing them to explore it up close, almost as if they were actually standing next to a real sculpture." To read the full article,

click here

.

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