Apple Goes Back to Basics with New Apple Watch Spots - Creative Planet Network

Apple Goes Back to Basics with New Apple Watch Spots

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Apple has released 6 new short films promoting the Apple Watch's myriad uses and capabilities.

Real-life couple Lake Bell and Scott Campbell can dance the night away knowing they won't miss a message from their babysitter; a motorcyclist can quickly get directions; a young man can sing to his lady love and send it as a text with a push of a button; a boxer can track his heart rate; a busy mom uses it as a payment method; and a cyclist tracks her exercise goals.

Watch all of them below.

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