Alex Herron Directs Magical Rob Thomas Music Video

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Alex Herron directs the romantic music video for Rob Thomas' "Hold on Forever" featuring a couple whose sweet love makes magic happen as they wander around New York City.

Watch below.



Sigma Cine 40mm T1.5 Full-Frame Lens Now Shipping

Sigma Corporation of America, a leading still photo and cinema lens, camera, flash and accessory manufacturer, today announced that its anticipated cine lens – Sigma Cine 40mm T1.5 FF – will begin shipping in December 2018 for $3,499.00, with the option to purchase a fully luminous version (FL) for $4,499.00.