Adele’s ‘Hello’ Video is the First-Ever to be Shot with IMAX Cameras - Creative Planet Network

Adele’s ‘Hello’ Video is the First-Ever to be Shot with IMAX Cameras

Xavier Dolan directs the stunning video.
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Last week saw the premiere of the music video for Adele’s “Hello,” the first track from her eagerly anticipated forthcoming album 25. Directed by Cannes-winning Canadian director Xavier Dolan with production company Believe Media, “Hello” is a short film whose lush visual style and powerful performances – with Tristan Wilds of The Wire playing Adele’s lover – match the song’s cinematic emotional scope. Part of the film was shot on IMAX, the first music video ever to use that format.

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“It was a privilege to direct the music video for Adele's beautiful, heartbreaking song ‘Hello’. When I first heard it, all the images appeared clearly in my head – and her trust and generosity allowed me to work with abandon artistically and emotionally, like she always does. It made me extremely proud,” said Dolan.

The black-and-white “Hello” video alternates past and present; Adele in the present reflecting on a relationship, and the viewer seeing those remembered scenes from her perspective.

Watch it below.

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