OK, the California Ski Association is NOT a government agency. But most of the nation’s ski resorts are located on public land, and the U.S. Forest Service is the agency most concerned with the operation of ski hills.
With that comes some efforts to reduce injuries.
So in what appears to be an ongoing effort, the California Ski Association has posted several videos on ski and snowboard safety. And, the videos include snappy editing and effects mandatory in any media that concerns extreme winter sports. It also differentiates these videos from run-of-the-mill government-safety fare.
And by having a Forest Service ranger in uniform narrate the videos, it’s a reminder to skiers that they’re on government land and might want to follow some rules and common sense practices before getting too crazy. And novices can surely benefit from a little primer on getting on the lift.
Of course, experienced skiers and riders may scoff at the need for instruction, but most everyone can benefit from a refresher on how to merge on a ski trail.
(One technical wonder of these videos: How did the videographer handle the super-bright light bouncing off all that snow? And how did the ranger, apparently with the sun in his face, keep from shutting his eyes or going blind during these shoots?)
Most of the association’s site is typical tourism-promotion stuff, and a good place to look if you’re thinking of a ski trip in California. But for making an effort to bring safety tips to the public, and for demonstrating a working relationship with the Forest Service, the video section of the CalifroniaSnow.com Website is the Government Video Website of the Week.
In fact, it’s just one example of the excellent effort the Forest Service is making on the Web. For example, take a look at InciWeb, a comprehensive and up-to-the-minute look at wildfire. With fires, thousands of miles of roads, wildlife, complex relation with local jurisdictions, logging, mining and recreation, the Forest Service has a lot on its place, and it seems to have a sense that the Web is a way for it to begin clear-cutting through all that content. We look forward to more.
And, check out last week’s Website of the Week, the National Park Service Center for Preservation Technology and Training.
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