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U.S. Department of Education Rolls Out Digital Signage System

Network scalability cited as key

Digital signage display outside the cafeteria at the DOE’s headquarters in Washington.

ZURICH, Switzerland — The U.S. Department of Education is rolling out a digital signage network, delivering timely and dynamic content to display screens throughout in its Washington headquarters. Citing exceptional ease of use and infinite scalability, the department will extend the network to locations in Dallas and Denver later this year.

The Department of Education facility services team selected the Navori QL digital signage engine following an extensive evaluation of several leading systems. In correlation with ease of use, Program Manager Joy Jordan points to the QL platform’s multi-user capability as offering significant value for departmental communications, along with a simple yet sophisticated user interface.

“We wanted full-service digital signage software that would be simple enough for casual users, but robust enough to go department wide,” said Jordan, who works for the Office of Management, Department of Education. “We didn’t need a toy. We needed a tool that could be used by a wide variety of people.”

Jordan stresses the importance for different users to easily build playlists targeted to specific screens, and how that creates a unified communications experience for the department.

“Navori Labs allows us to have our core content for the entire network, while regional users can mix in their own content without concern of delivering to the wrong screens,” she said. “This will be especially important as we expand the network to other locations. Our regional offices will receive timely and pertinent information, and feel that they have a real buy-in with this network.”

VisualPoint, an IT consulting company working with the Office of Management, is tasked with building out the signage network for the Department of Education. According to Pedro Perez, president, the Navori Labs QL digital signage engine is built for quick deployment, with limited installation requirements at new locations.

“Beyond hanging up screens, extending the network means plugging in a player and assigning an IP address,” Perez said. “Once online, we can easily segment a new population of users who can control their own displays, with defined user protections. We’re still exploring all the different configuration options, including by group, by building, by region, and the different variations within those options.”

To date, the QL digital signage engine is delivering native video, graphics and data to screens in high-traffic areas at headquarters, including lobbies, the cafeteria and waiting areas by the elevators. Jordan notes that the visual quality of the network is exceptional, and is capturing the attention of employees.

“Digital signage really changes the way we communicate across the department,” Jordan said. “We previously relied exclusively on our website, e-mail and paper fliers, and too often people weren’t receiving important information. Everyone likes the idea that they can look at a screen and get information as they wait by an elevator. These screens are our central point of contact now. Employees can take in the information and keep moving.”