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TV Driving Global Demand for 3D-Ready Devices

3D-ready devices revenue expected to reach $67B by 2019

The 3D display market is set to grow from 50.8 million units and $13.2 billion in revenue in 2011 to 226 million units and $67 billion in revenue by 2019 worldwide, says a report by a display device market research firm.

 The study—3D Display Technology and Market Forecast Report—is by NPD DisplaySearch, a market research and consulting firm specializing in the display supply chain. It says 3D televisions create the largest revenue stream, with anticipated growth from 25 million units in 2011 to approximately 180 million by 2019.

In addition, 3D-ready TV penetration will increase from 10 percent to more than 50 percent by 2019 worldwide, the report says. The study profiles more than 180 3D display-related companies, indicates that household usage of 3D will likely not move at the same rate as the shipments.

“Despite some industry sentiment that the 3D bubble has burst, we expect 3D to continue to grow across several categories including TVs, portable devices and public displays,” says Jennifer Colegrove, NPD DisplaySearch’s vice president of emerging display technologies. “In 2008, the 3D display market was under 1 million units and $902 million in revenue,” she says. “By 2011, it had increased to nearly 51 million units and more than $13 billion in revenue. This is a trend we expect to continue.”

The report also indicated that consumers might already own 3D TVs but not view “a significant amount of content on them,” Colegrove says. “Before broader adoption can be expected, there is still a need for more 3D content and a smoother set-up process for 3D TV.”

The report includes analysis of stereoscopic 3D display technologies and market forecasts through 2019. The success of portable game devices with 3D displays indicates that auto-stereoscopic 3D (in which the 3D effect is created by the display and does not require glasses) is ready for commercial use, the report says. The report also predicts increased use of the technology in mobile phones and digital still cameras and camcorders.

Access the report summary.